Rooted in
Earth
We believe that true luxury leaves no trace. Our journey is one of returning to the soil, honoring the hands, and preserving the future.
From the Soil Up
Our materials are gifts from the Moroccan landscape. We use 100% live wool from Atlas sheep, clay dug from the riverbanks of Fez, and natural dyes extracted from saffron, indigo, and poppy.
No synthetics. No plastics. Just the raw, honest texture of nature, transformed by human hands into objects of enduring beauty.
Slow by Design
Sun Dried
Our ceramics are dried under the Moroccan sun, reducing the need for energy-intensive artificial drying.
Hand Powered
From the potter's kick-wheel to the weaver's loom, our production relies on human energy, not electricity.
Zero Waste
Scraps of wool are re-spun. Broken clay is re-soaked. In the medina, nothing is wasted.
Preserving Heritage
Sustainability isn't just about the environment; it's about people. We are committed to fair trade principles, ensuring that every Maâlem (master artisan) is paid a wage that honors their skill.
By supporting these crafts, we help keep ancient techniques alive, preventing them from being lost to industrial mass production.
"We do not inherit the earth from our ancestors; we borrow it from our children."
— Ancient Proverb